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Strategic Plans

The key components of a strategic plan are:

  • Goals – Specific accomplishments that when met achieve a larger overall result.
  • Strategies – The methods used to achieve the goals.
  • Objectives – Think of objectives as “milestones” along the way of implementing strategies.
  • Tasks – Various tasks assigned to individuals to implement the overall plan.

Resources– The people, materials, products, technology, money, etc. required to implement the strategies.
Throughout the process of strategic planning, it is critical to reference the mission, or overall purpose, of the organization.  Consider the major influences that affect the organization.  This could be achieved by conducting an environmental scan, or a SWOT Analysis.  SWOT is an acronym for determining an organization’s strengths and weaknesses, opportunities and threats.

SWOT Analysis diagram

Along the way, involve the right people in the planning. Get input from everyone who has responsibility in carrying out parts of the plan.  Also involve those who are responsible for reviewing or authorizing the plan, for example board members.

The goals and objectives should be SMART– specific, measurable, acceptable, realistic, and performable in an appropriate timeframe.  It is imperative that the plan addresses responsibility, and never think that you can’t deviate from the plan.  The plan is a guideline and can be adjusted accordingly.  Attach review dates to the goals to see if they are being achieved, as well as to the plan in its entirety, to accommodate for changes in your organization.

Planning for Success - Top 10 Strategic Planning Tips: Charity Village External

Investing in the non-profit sector - The Social Impact Bond makes its Canadian Debut: Charity Village External

Enhancing Governance & Effectiveness: Imagine Canada PDF

Standard A2 - Strategic Plan: Imagine Canada External

The Canadian Ideal of Good Business: Hugh Lindsay, FCA, CIP PDF

Strategic Planning in Smaller Non-Profit Organization: Western Michigan University, April 1999: Reference Source: Bryson, J. M. (1995)

Developing Your Strategic Plan: Free Management Library External